For the past 20 years, the Maxim big game experience has drawn media, celebrities, leaders, and luxury brands together to create the most important entertainment moment outside of the Super Bowl half time show. In the year of 2022, Maxim will be back in a BIG way curating the most exclusive event in Los Angeles making up for 2021. On the Saturday of Super Bowl weekend, Maxim Electric Nights will take over the City Market Los Angeles. unKommon events will create a 50,000 sq ft custom build where guests will experience a once in a lifetime interactive wonderland. The event will showcase A-List talent, immersive live performances, experiential brand activation's and more.