Welcome to the Game of 52, also known as 21, Omaha, or the Game of Rough, a game that was born on playgrounds across the globe. The Game of 52, has the depth and love that transcends across all demographics, making it prime to become a League of its own with the OG's of the sport. Known as the most demanding variation of street basketball, it's more than just a game—it's a proving ground for the true warriors of the sport beloved by streetball players and emulated by professionals. With the social programs, audio networks, linear TV and the digital media landscape provided by season media partners in the space to support and launch the campaign, streetball is ready to be define by rules and regs wrapped under the umbrella of 52 Basketball League. The initial campaign will kick off a Mixtape Tour Campaign in the Summer of '24 with 17 city stops on the east coast (from NYC to N.C.). The tour will end on August 26-27th 2024. There'll be 5 simultaneous games being played at the five (5) Boroughs with iconic influencers/Music Artist and celebrities backing their boroughs. 5 winners will be able to enter into the Championship Game on the 27th (Tuesday). Sponsorships will be shown throughout the entire tour and ending on three (3) continuous blocks outside the iconic RED steps in the Heart of NYC Time Square for a 24 hour period (6pm Monday - 6pm Tues), 52 teamed up with its sister company Blacktop Streetball to provide 24 hours of family fund events and activations. 52 Basketball was approved and granted this special day by the NYC Mayor's Office and the Time Square Alliance, police and fire etc.).