Our audience at In the Dark Realms Con is highly engaged and passionate about geek culture, including anime, gaming, comics, and technology. They are active on social media, eager to share their experiences, and have a strong preference for exclusive, limited-edition items. This community values creativity, innovation, and inclusivity, making them responsive to interactive and immersive brand activations. With a significant interest in cosplay and DIY culture, they appreciate hands-on workshops and unique, personalized experiences.