Moms of the Sport: Wellness Tour is a 3-city Mother’s Day weekend experience in Miami, Minnesota, and San Francisco celebrating 60 influential sports moms through curated wellness, beauty, and mental health activations with athlete engagement.
Type of reach
Both size and influence of the audience
On-site audience size
501-2K
Media audience size
100K-500K
One-time or recurring
Recurring
Repeat engagement
100%
Multi-channel engagement
100%
Paid or Free?
Paid
Audience Interests
Family Relationships
Fitness Wellness
Special Notes About the Audience:
This audience includes caregivers and mothers living with or impacted by chronic illness, transplant journeys, and invisible disabilities, alongside community leaders in health equity, women’s sports, and youth sports advocacy. They are highly vocal online, drive purchasing decisions for their households, and actively seek brands aligned with wellness, eco-health, and inclusive storytelling.