Trek Bicycle Corporation is a bicycle and cycling product manufacturer and distributor under brand names Trek. Trek was founded in 1976 by Dick Burke and Bevil Hogg. The first steel frame bikes were built in a red barn in Waterloo, WI. The company is privately owned by the Burke family and still calls Waterloo home, although it has moved out of the barn. •The company is approaching $1 billion in annual revenue. •60% of product sales come outside the U.S. •It has 30% market share in the U.S. •Retail Strategy with a goal of 1000 stores to be open by 2020 •The company has 100 engineers and 11 bona fide rocket scientists on staff. •Trek donates 7% of its profits to support industry groups and not-for-profits. •Trek also operates a travel company (Trek Travel), a bike share program (b-cycle), and offers its own credit card.