DisrupTour Fest powered by Red Bull is a new Los Angeles music and culture festival built around emerging artists, discovery and interactive experiences for an 18–29 audience.
Type of reach
Both size and influence of the audience
On-site audience size
2K-5K
Media audience size
20K-50K
One-time or recurring
Recurring
Repeat engagement
60%
Multi-channel engagement
70%
Paid or Free?
Paid
Audience Interests
Music
Games
Shopping Fashion
Live Events
Culture
Special Notes About the Audience:
Music-first, discovery-driven Gen Z and young adult audience with strong overlap across live music, gaming, fashion, creators and campus culture. They come to discover what’s next and actively participate in experiences rather than just watch from the sidelines.