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Jordan Alder
Partnerships Account Executive
Water Lantern Festival
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About this opportunity

Water Lantern Festival is a nighttime community event where families and friends write messages of hope, remembrance and celebration on lanterns, then launch them together on the water at dusk. Voted #1 Cultural Festival by USA TODAY, we've welcomed 1M+ guests since 2018 and 650,000 guests in 2026 alone. We now hold festivals in 14 countries. Our audience: 78% of ticket buyers are 18–44 and 74% are women. 63% of orders are two tickets — couples, young families and friend groups who come fo...
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Water Lantern Festival is a nighttime community event where families and friends write messages of hope, remembrance and celebration on lanterns, then launch them together on the water at dusk. Voted #1 Cultural Festival by USA TODAY, we've welcomed 1M+ guests since 2018 and 650,000 guests in 2026 alone. We now hold festivals in 14 countries. Our audience: 78% of ticket buyers are 18–44 and 74% are women. 63% of orders are two tickets — couples, young families and friend groups who come for a shared, meaningful night out and stay about four hours. Beyond the event: 6.6M website visitors a year, 1.2M email subscribers (63.6% open rate), 688K+ social followers and an estimated 100M media impressions a year. What partners get: - Presence at the festivals you choose, from a handful of priority markets to the full calendar - On-site activations and sampling with guests who stay for hours - Presenting rights to signature moments like the lantern launch - Customer perks and exclusive discounts for your clients - Brand placement in guest emails, SMS, event guides and social We build each partnership around your markets and goals, with one partner per category. As seen in USA TODAY, CBS, Time Out, BuzzFeed and PBS.

Audience

  • Type of reach Both size and influence of the audience
  • On-site audience size 500K-1M
  • Media audience size 1M-10M
  • One-time or recurring Recurring
  • Repeat engagement 30%
  • Paid or Free? Paid

Audience Interests

Family Relationships
Culture
Live Events
Fitness Wellness
Arts

Special Notes About the Audience:

63% of orders are two tickets, guests stay about four hours, and many write lanterns in honor of loved ones, so engagement is emotional and memorable.

Date & Location

  • Dec 31, 2027 USA, North America
  • Dec 31, 2027 Canada, North America
  • Dec 31, 2027 UK, Europe
  • Dec 31, 2027 Australia, Australia

Brand

Target Brand Industries

Automotive
Food & Beverage
Consumer Goods, Retail, & Services
Telecommunications
Provider/Network
Insurance
Retail Banking

Brand Values

Community
Health Wellness
Social Responsibility
Tradition
Peace

Excluded Industries

Alcohol Beer
Alcohol Liquor
Alcohol Wine
Gambling

Demographics

Age
Gender
Geographic Reach of Your Property
Household income

Media Breakdown

  • Email List 1M-10M
  • Instagram 100K-500K
  • Facebook 100K-500K