Water Lantern Festival is a nighttime community event where families and friends write messages of hope, remembrance and celebration on lanterns, then launch them together on the water at dusk. Voted #1 Cultural Festival by USA TODAY, we've welcomed 1M+ guests since 2018 and 650,000 guests in 2026 alone. We now hold festivals in 14 countries.
Our audience: 78% of ticket buyers are 18–44 and 74% are women. 63% of orders are two tickets — couples, young families and friend groups who come fo...
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Water Lantern Festival is a nighttime community event where families and friends write messages of hope, remembrance and celebration on lanterns, then launch them together on the water at dusk. Voted #1 Cultural Festival by USA TODAY, we've welcomed 1M+ guests since 2018 and 650,000 guests in 2026 alone. We now hold festivals in 14 countries.
Our audience: 78% of ticket buyers are 18–44 and 74% are women. 63% of orders are two tickets — couples, young families and friend groups who come for a shared, meaningful night out and stay about four hours.
Beyond the event: 6.6M website visitors a year, 1.2M email subscribers (63.6% open rate), 688K+ social followers and an estimated 100M media impressions a year.
What partners get:
- Presence at the festivals you choose, from a handful of priority markets to the full calendar
- On-site activations and sampling with guests who stay for hours
- Presenting rights to signature moments like the lantern launch
- Customer perks and exclusive discounts for your clients
- Brand placement in guest emails, SMS, event guides and social
We build each partnership around your markets and goals, with one partner per category. As seen in USA TODAY, CBS, Time Out, BuzzFeed and PBS.
Audience
Type of reach
Both size and influence of the audience
On-site audience size
500K-1M
Media audience size
1M-10M
One-time or recurring
Recurring
Repeat engagement
30%
Paid or Free?
Paid
Audience Interests
Family Relationships
Culture
Live Events
Fitness Wellness
Arts
Special Notes About the Audience:
63% of orders are two tickets, guests stay about four hours, and many write lanterns in honor of loved ones, so engagement is emotional and memorable.