One Times Square is located in the heart of Times Square in New York City. Home to the New Year's Eve ball drop, the globally-recognized building has been central to New Year's Eve traditions celebrated around the world since 1907. By virtue of its location and wide exposure during the annual New Year’s Eve celebration, advertising space at One Times Square is highly coveted and among the most valuable signage in the world. One Sponsor will rebrand the most recognizable billboard displays during the largest global event dating back to 1907. On December 31st, over 1 million revelers will gather in the Square for a once in a lifetime experience, while 275 media outlets broadcast the event to over 1.4 billion people around the world. This year's "Official Countdown Sponsor" will own the 3 screens at the top of the iconic Tower (aka "The Countdown") at 100% SOV starting October through December 30th, 2019. On New Year's Eve, the Countdown Sponsor will share the screens with live coverage and during the hourly global countdowns, leading up to the final minute of 2019 to ring in 2020 with fireworks and confetti – televised to over 1.4 billion global viewers, making this the most valuable advertising opportunity in the world. As the highest rated displays in the country, "The Countdown" provides 36 million weekly in-person impressions, and millions of daily earned impressions through TV & social. .