50 Awesome Sponsorship Activations From The Past Seven Years

Brian Gainor's Partnership Activation, one of the must-have resources for any sponsorship professional, recently celebrated its 7th anniversary (Congrats, Brian!) with a list of the 50 top sponsorship activations in recent memory. Partnership Activation, if you don't already know, is a treasure trove of information for anyone looking to create memorable partnerships for themselves or their marketing partners. Sign-up for the Partnership Activation newsletter here.

Here's the "Big 50"...

1. Chick-Fil-A Fowl Pole

2. Denver Water - Stop Running Toilets

3. Carlton Draught Magnatron

4. 7-Eleven / Chicago White Sox

5. TaylorMade / SD Padres Driver

6. Taco Bell’s Steal A Base, Steal A Taco

7. Grasshopper Zurich / Duravit - Hot Tub

8. Heineken / MCFC - Walk in Fridge Suite

9. Nike Write the Future LiveBoard

10. The XFINITY Couch

Go here to read about the rest of the Big 50!

11. Philadelphia Flyers - FLYERBOT

12. Sydney Swans / Volkswagen Karaoke

13. Miller Lite Club - Cowboys Stadium

14. TB Lightning - Season Ticket Member Jersey

15. St. George Bank Vault

16. Coca-Cola - Dorm Room Suite

17. CoverGirl - Nailgating

18. The Kraft Noodle

19. Jaguar / MCFC - Boot the Boot

20. Getafe / Burger King Kit

21. Continental Tire - The Cage

22. Atlanta Braves / Coca-Cola Bottle

23. Sky Sports - FanZone

24. FC Barcelona Fan Wall

25. Coldplay - Xylobands

26. Heineken Stadium of Dreams

27. Carlton Draught - Hot Air Balloon

28. Captain Morgan - Sky Bar

29. Trident - Projection Execution

30. ESPN’s College Game Day

31. Skoda / IIHF - Rinkside Car Display

32. Lakers / Jack In the Box - We Want Tacos

33. Chick-Fil-A - Parachuting Cows

34. Miami Dolphins - Beacon Technology

35. Nike SHOUT

36. Hot Wheels / Indy 500 - Record Jump

37. Delta / MSG - Touch the Future of Travel

38. KPMG / Jaguars - Chip4Charity

39. Wimbledon - Twitter Mirror

40. Stockton Thunder - Paint the Ice

41. Nike - Fluorescent Tennis

42. Newcastle - Trapped in a Schooner

43. Hooters - Ball Girls

44. Vancouver Canucks’ DPI Activation

45. Gila River Casinos KaChingko

46. The Coors Light Beer Box

47. Paddy Power Sky Tweets

48. LG Washing Tunnels

49. Ford Focus Cam

50. Durex Extra Time