65,000 Ping Pong Balls Later, Lifestyle Co. Throws Unforgettable Pool Party

If you're a lifestyle media company that caters to the hip and jet-set, like say UrbanDaddy, the expectations are pretty high when you invite everyone over for a sponsored pool party. So what's one to do? Using 65,000 ping pong balls, three high powered projectors above the pool and an iphone app, the nightlife brand and its agency, Red Paper Heart, created an experience to remember. Take a look...

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