Oct 13, 2010 at 02:42 PM
written by ANDREW ADAM NEWMAN, New York Times

A Green Product, Laying Claim to the Yellow, Red and Orange

WHEN it comes to sponsorships, brands tend to attach their names to sporting events and arts festivals, but Marcal Small Steps, the paper products brand, has taken the unusual step of laying claim to a seasonal phenomenon, declaring itself the Official Sponsor of Fall Foliage.