Jun 11, 2009 at 11:31 PM
written by

Activation: First-ever Times Square Pit Stop

Red Bull has long been a master of PR, historically with their proprietary events, but increasingly with sponsored properties and athlete endorsements like NFL stars like Devin Hester and Reggie Bush and NASCAR driver Brian Vickers. To celebrate their multiyear contract extension, Red Bull and Vickers pulled off the first ever "Times Square Pit Stop." Check it out!