Activation Tactic of the Week

Per CherryFlava.com, Coca-Cola teamed up with Animal Farm to create a terrific "CrateFan" statue in Johannesburg that will surely turn some heads during the next four weeks of World Cup competition taking place. The statue, made entirely of 2,500 standard Coca-Cola bottle crates, stands 16.5 meters high and weights approximately 25 tons.

How did they do it? The Cratefan statue is part of a recycling project on behalf of Coca-Cola. Animal created a scaffolding clad that could hold 2,500 bottle crates and a few workers were assigned to complete the job, stacking crates one on top of another. All of the materials will be either recycled or reused once the unique statue is taken down.

Check out some pictures of the final "CrateFan" project below:

Brian Gainor is a passionate sports marketer with agency experience as well as an extensive background working in the NFL, NFL Europe, and collegiate athletics. Brian completed his MBA/MSA graduate work at Ohio University (Athens, OH) and currently resides in Charlotte, NC. As a Sports Partnership Activation Consultant, Brian created Partnership Activation, Inc. to provide sports business professionals with "industry best practices" - creative ideas that provide opportunities to generate incremental revenue. Be sure to check out all of Brian's past posts, too. The opinions expressed herein do not necessarily represent those of the publisher, SponsorPitch, LLC.