Aflac Partners with ScottsMiracle-Gro for NASCAR Sponsorship

Splitting up primary sponsorship is becoming a common practice for cost conscious NASCAR sponsors.

Today Aflac, primary sponsor of Carl Edwards and the No. 99 Aflac Ford Fusion, announced a partnership with ScottsMiracle-Gro, giving the company primary sponsorship for six Sprint Cup races in the 2010 season. The partnership extends Scotts relationship with Carl Edwards, who earned his first Sprint Cup victory in 2005 in the Scotts-sponsored car.

Scotts currently is the co-primary sponsor of Carl Edwards in the NASCAR Nationwide Series.

"Aflac and Scotts are two great companies that have supported me during my career," said Edwards. "I earned my first Cup victory in a Scotts car and am looking forward to driving for them again in the Sprint Cup Series in 2010."

"Our involvement in NASCAR not only allows us to sponsor a premier driver in Carl Edwards, but also affords us the opportunity to team up with premier brands such as Scotts," said Keith Farley, Motorsports Marketing Manager at Aflac. "This is truly a winning partnership for everyone involved."

The Scotts paint schemes will appear on the No. 99 Ford Fusion for the following races: Daytona Shootout (February), Atlanta Motor Speedway (March), Bristol Motor Speedway (March), Texas Motor Speedway (April), Richmond International Raceway (May), and Charlotte Motor Speedway (May).

"The Scotts Company is thrilled to partner with Aflac, Carl Edwards and get back into Cup racing," said Jim Shertzer, Sponsorship Manager at The Scotts Company. "Our company has a great relationship with Carl Edwards and we're excited to kick-off spring in Daytona in the Scotts Turf Builder car in 2010."

The 2010 season will mark the sixth consecutive season that Edwards will compete full time in both the Nationwide and Sprint Cup Series.

photo credit: scotts.com