Airline Partners Up For Clever 'Blind Gate' Promotion

Air New Zealand has come up with a fun way to promote Valentine's Day and celebrate its 30th anniversary of the airline's London to LA route. Teaming up with The Guardian, it's asking singles to apply here for the chance to win a long weekend in LA with a blind date... it meets at the gate.

On February 14th, ten shortlisted contestants will meet at a TV studio inside Heathrow Airport for "Blind Gate." Two pairs will be chosen for an LA long weekend flying Economy Skycouch, or "cuddle class" as the airline calls it.

The airline's agency, Joint London, came up with the idea. #activationstag