AmEx Makes Air Travel Easy With Latest Partnership
American Express and Toronto Pearson International Airport today announced an innovative new collaboration that will allow the financial services company to both promote its brand and improve the customer experience at Canada's biggest airport. 33 million travellers pass through Toronto Pearson every year and the average visitor spends 2.5 hours in the airport.
The multi-million dollar program includes numerous joint initiatives throughout the entire airport slated to roll out by the end of 2012, in addition to preferred sponsor status with significant advertising and sponsorship assets.
For select Cardmembers (depending on type of Card), a suite of airport benefits will be available including:
"This is a very exciting partnership and one that goes far beyond traditional advertising" said David Barnes, Vice President, Advertising and Sponsorships, American Express Canada. "The real focus of our relationship will be on adding services and benefits to improve the travel experience for both our existing Cardmembers and other travellers who will be exposed to our brand in a meaningful way and get a taste of the special treatment we are famous for".
In addition, some benefits will also be accessible to non Cardmembers, including complimentary wi-fi Internet access throughout the airport, access to special entertainment experiences and an American Express sponsored revesting area after clearing security.
"We are very excited about our new partnership with American Express. This partnership aligns with our strategic objective to provide new and innovative services that enhance the travel experience", said Pamela Griffith-Jones, Chief Marketing and Commercial Officer, GTAA. "American Express and Toronto Pearson share a deep commitment to creating travel experiences that will result in our guests feeling more welcomed, relaxed and delighted."
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