Aug 22, 2009 at 03:14 PM
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An Agency with a Purpose

In 2007, Harrie Bakst was diagnosed with Adenoid Cystic Carcinoma, cancer of the salivary glands, at the age of 22. It was a life-changing diagnosis. Only five months removed from radiation treatment, he ran the NYC marathon, which inspired a clothing line and a book, and founded his own agency that helps companies build cause marketing platforms.

Carnegie Sports and Entertainment uses cause marketing and corporate social responsibility, usually combined with a sports and entertainment hook, as a business generating platform for corporate clients such as Chipotle Mexican Grill, Coca-Cola and Reebok. How did having cancer lead Harrie Bakst to steer clear of law school and form a cause marketing juggernaut in Carnegie Sports and Entertainment? Watch this week's BrandCast (provided free below) to find out and don't forget to sign-up for a premium pitch subscription for more on what leading sponsorship buyers are looking for.