And the Hollis Goes To...
The Oscars of sponsorship will be handed out tonight at the London Marriott Grosvenor Square. Each year, sponsorship consultancy and publisher, Hollis, doles out awards for categories like Sponsorship Continuity and Consultancy of the Year. The awards, which focus primarily on U.K. and European campaigns, were started in the early 90's and are judged by 22 sponsorship executives who put each entry through what it calls "a rigorous examination during the two-stage judging process." Without further adieu, the entries in each category...