Jun 20, 2011 at 01:50 PM
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And The Winner Is.. Sprint's New Tablet?

In another sign that the tablet wars are intensifying, Sprint has secured a new deal that will allow its tablet to take center stage at the BET Awards. The new HTC EVO View 4G from Sprint will replace traditional envelopes in revealing each of the winner announcements. The sponsorship is intended to support the product's launch, exclusively in Sprint stores starting this Friday.

Ford has been brought on as a first time partner to promote the 2012 Ford Focus during the live telecast. In addition to a pre-event vehicle sweepstakes and a parking spot on the red carpet, Ford will sponsor the Ford Focus Social Media Lounge.

In addition to Ford and Sprint, official sponsors of the BET AWARDS '11 will include:

  • Domino's: Domino's returns for the third consecutive year to sponsor the BET AWARDS Pre-Show Countdown Clock
  • Macy's: During the BET AWARDS Pre-Show, one audience member will be selected to receive a head-to-toe makeover, $500 gift card and tickets to the BET AWARDS Show, courtesy of Macy's
  • Subway returns to sponsor both the Sportsman and Sportswoman of the Year Awards for the second consecutive year
  • Coca-Cola, a partner of the awards since 2009, is sponsoring the 2011 Viewer’s Choice Award
  • My Black Is Beautiful: Throughout the BET AWARDS Pre-Show, Danella will showcase fashion highlights while interviewing celebrities on the Red Carpet as the My Black Is Beautiful Fashion Correspondent
  • Starbucks: For the second year in a row, Starbucks Frappuccino will sponsor the Who Rocked The Mic Award