Aussie Open Signs Panasonic

Panasonic has signed a three-year sponsorship agreement with Tennis Australia, commencing in January 2010 and continuing until 2012. The agreement encompasses a number of tournaments including the Medibank International Sydney, the Brisbane International and the Australian Open – the Grand Slam of the Asia Pacific.

Panasonic Australia will become the official TV, Camera and Air Conditioning Sponsor of Tennis Australia and the Australian Open. Panasonic’s current sports sponsorship portfolio in Australia also includes major deals with the AFL and Australian Rugby Union during winter months.

"We are thrilled to sponsor Tennis Australia as the official TV and Camera and Air Conditioning partner, and be associated with one of world’s most prestigious sporting events – the Australian Open," Steve Rust, Managing Director, Panasonic Australia said in a statement.

The Australian Open has been plagued in recent months by sponsor departures from the likes of Garnier, GE Money, MasterCard and Qantas.