Automaker Uses Signature Car Key To Make Sponsorship Stand Out

Likely recognizing that traditional car keys don't make for the best press shot, Mercedes-Benz wisely put its own spin on the practice of awarding tournament winners with a new ride. Check out the German automaker's giant instantly recognizable signature car key that it recently handed over to pro golfer Luke Donald.

Via ESPN's Darren Rovell:

#activationstag