B-M Kicks Off Sponsor Comm Division with Some Engaging Social Media Dialogue

Breaking: social media is the now. Actually, it was the yesterday, the now and in all likelihood in some different form, the future. Check out this buzzwordy video from the kick-off event at Burston-Marsteller's brand new sponsorship communications division featuring WPP sister consultancy, IEG, and execs from Sony Ericsson and Team HTC Columbia. A common theme: engagement. In fact, so much so we tallied its use at six times in just over 3 minutes.