B2B Books A New Title Sponsor

Zazzle, an online retailer that allows users to upload images and create their own merchandise, has signed a two-year deal to become the title sponsor of Bay to Breakers, San Francisco's annual footrace now in its 100th year. The Examiner reports that Zazzle will replace ING, which ended its sponsorship in 2010 after 5 years as title partner.

“Zazzle is thrilled to sponsor such a unique and fun event that epitomizes some of the core beliefs we have at Zazzle, including taking your self-expression to the next level,” Zazzle co-founder and chief product officer Jeff Beaver said in a press release.

Official sponsors for the Centennial running of Bay to Breakers include: Volkswagen, Big 5 Sporting Goods, Power Balance, Sit-On-It Seating, Barefoot Wine & Bubbly, The Hyatt Regency San Francisco, Crystal Geyser, The Active Network, and Breathe California; as well as media partners The San Francisco Examiner, KRON 4, KGO Newstalk 810, and KSFO 560.