Banff, the Latest Municipality to Hire Sponsorship Expert
Canadian resort town, Banff, is the latest municipality to consider outsourcing sponsorship sales. According to local paper, the Banff Crag and Canyon, town council officials are putting $30,000 towards a plan the town hopes will bring big returns in corporate sponsorship.
The cash has been earmarked in the 2011 budget so that it can hire an expert to develop sponsorship packages and secure corporate sponsors, on commission.
