Apr 19, 2010 at 10:11 PM
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Bank of America To Back History Channel Series

Bank of America will provide promotional support for HISTORY's upcoming 12-hour special, America The Story of Us, which premieres Sunday April 25th. As part of the deal, B of A's contributions to America's history will be shown in a series of HISTORY produced mini-documentaries.

"We could not have found a more perfect, natural partner," said Nancy Dubuc, president and general manager, HISTORY. "The series tells the extraordinary story of how America was invented. It's an immersive look at the forces - the people, places and things that created this most astounding country. Bank of America is intrinsically and integrally intertwined with the growth and development of this nation. We are pleased to have the significant support of Bank of America and all of our corporate sponsors."

In conjunction with its presenting sponsorship, Bank of America is partnering with HISTORY to produce 12, two-minute mini-documentaries depicting Bank of America's contributions to America's story as it aligns with the timeline of each series episode.

"As far back as 1784 to the present day, Bank of America has continually helped fuel economic opportunity and prosperity by investing in the industries, infrastructures, institutions and individuals that have helped build our country," said Meredith Verdone, senior vice president for Brand, Advertising and Research, Bank of America. "And that heritage continues to inspire us today in our continued commitment to enabling financial opportunity throughout the U.S. and around the world."

Bank of America's promotional support also will include integrated, multi-channel marketing and grass-roots programming to drive viewership of the series. Specifically, Bank of America will air series trailers and segments on screens in more than 1,000 Bank branches across the country and show series advertisements to roughly 24 million unique monthly visitors on bankofamerica.com.

Starcom USA, Bank of America's media agency of record, assisted in the development of the partnership. Additional corporate support for the Series is provided by General Motors, Valspar and Geico.