May 18, 2011 at 05:07 PM
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Barça Unveils £25m/yr Qatar Foundation Kit

This is what £125m deal will get you. FC Barcelona unveiled its new kit yesterday, which features Qatar Foundation taking over for UNICEF on the jersey front. In December, the non-profit agreed to sponsor the well-known football club at a rate of £25m a year through 2016. The deal ended Barcelona's long term stance of refusing commercial shirt sponsorship. The UNICEF logo will remain on the back of the team jersey next season.