Dec 20, 2012 at 02:02 PM
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Barclays Center Adds Official Domestic Airline

JetBlue Airways has signed on as the Official Domestic Airline of the new Barclays Center in Brooklyn. Terms of the deal were not released.

Later this morning, the airline will launch the partnership with Barclays Center Day at its JFK Terminal, complete with a branded SportPros court where ticketed customers will have the opportunity to shoot hoops for prizes including flight giveaways and Nets game tickets.

"Barclays Center represents renewal and innovation in New York, much like JetBlue was introduced over a decade ago," said Marty St. George , senior vice president of marketing and commercial strategy. "We're very happy to be part of this new endeavor, which promises to delight and entertain fans for many years to come. As the largest domestic carrier at JFK, with our new support center here in Long Island City, we're New York's Hometown Airline and, like the Barclays Center, will maintain our focus on top notch customer service, value and entertainment. The partnership is a perfect fit!"

"JetBlue is a great New York City-based airline, which offers the same commitment to top customer service and innovation as Barclays Center," Barclays Center CEO Brett Yormark said. "We are looking forward to welcoming JetBlue passengers to Barclays Center for world-class sports and entertainment."

In addition to running an online sweepstakes, JetBlue's partnership with Barclays Center includes exclusive digital street-to-seat signage for all events, courtside television-visible signage and baseline signage during Brooklyn Nets home games, and arena activation rights. #dealstag