Sep 08, 2010 at 05:37 PM
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BASS Renews Two Key Partners

BASS, which manages some of the globe's highest profile pro fishing tournaments, has renewed two key partnerships this week. Skeeter Boats will continue to serve as an official boat sponsor and Yamaha will return as an official engine sponsor of BASS.

"There is no better way for Skeeter to reach anglers than through BASS competition," said Jeff Stone, senior vice president and general manager of Skeeter Products. "The success of our new FX series bass boats is a testament to the power of reaching the right audience. BASS gives us a way to demonstrate the performance and value of our products to the professional anglers, their fans and the dedicated groups of amateurs who are the life blood of bass fishing. We look forward and are very committed to building on our already great relationship with the BASS community."

The Kilgore, Texas-based company signed on as an official sponsor in 2008 and extended their initial agreement for an undisclosed number of years.

"BASS events are an integral part of our marketing program because they provide customers an opportunity to see our outboards perform and endure in competitive conditions," said Dale Barnes, Yamaha Marine group division manager of marketing. "They also create opportunities for direct customer interaction with team Yamaha professional anglers. We are happy to have signed with BASS once again. The new four-stroke VMAX SHO® is a great product that has been received very well by anglers, in part because of exposure through tournaments sanctioned by BASS."

Yamaha, which also began its relationship with BASS as an official sponsor in 2008, will serve as an official sponsor of the Bassmaster Classic, Bassmaster Elite Series, Bass Pro Shops Bassmaster Opens and BASS' Federation Nation presented by Yamaha and Skeeter Boats.