Beam Brand Serves Up Scotch on Ice

Laphroaig Islay Single Malt Scotch, a brand under the Beam Global Spirits & Wine umbrella, will become a 2010 official sponsor of the United States Curling Association (USCA) ahead of the 2010 winter games. The sponsorship kicks off a year-long celebration of Scottish heritage by one of the world's most popular single malt Scotch whiskies.

"We're excited Laphroaig has been named the official scotch of the United States Curling Association," said Michael Cockram, senior director, Laphroaig. "We look forward to sharing the rich, flavorful taste and history of our classic whisky with curling fans."

"There are few brands out there that have as deep a Scottish history as Laphroaig," said USCA President Leland Rich. "We are honored to have such a respected brand sponsor the United States Curling Association. This truly brings the spirit of the winter games to new heights."

Often referred to as "chess on ice" or "winter golf," curling originated in Scotland in the 16th century and has recently gained more of a following in the United States.

"This sponsorship gives new meaning to the phrase 'scotch on ice,'" said Scotch Malt Master Simon Brooking. "It is always a pleasure seeing two grand traditions from my homeland, Laphroaig and curling, enjoyed in America."

photo credit: www.laphroaig.com