Beer Maker Makes Corner Store Come Alive

Between lagers, ale, micro-brews and more, the beer aisle can get crowded these days so Jamaican beer, Red Stripe, decided to come up with a way to make their famous lager leap off the shelves of this London corner store. Literally.

and here's a behind-the-scenes video explaining how the promotion came about...

U.K. agency KK Outlet handled the assignment. #activationstag