Ben & Jerry's Crowdsources Ad Creative With Instagram

Asking fans to upload their ice cream instagram photos with the hashtag #captureeuphoria, Ben & Jerry's is running a new promotion that will use real fan photos for local marketing campaigns. Fans who share the photo with the hashtag are automatically entered and could see their photo turn up in local print, bus station, and billboard ads near the fan's home, according to PCMag.

#activationstag