Better Days Ahead for Branded Entertainment, Report Says
Branded entertainment — the widespread “brought to you by” types of advertising — faltered slightly last year, according to a new report, but is on track to resume its growth this year.
Spending in the United States for branded entertainment marketing totaled $24.6 billion last year, down 1.3 percent from 2008, the report, to be released on Tuesday morning, says. The decline is the first since the company issuing the report, PQ Media, began tracking the branded entertainment industry in 1975.
