Brooks Bros.' "Boathouse" Activation

Brooks Brothers is teaming up with the world's largest regatta, the 46th Head Of The Charles® Regatta.

In an e-mail, a regatta spokesman told the Boston Globe: "Brooks Brothers is outfitting all of the HOCR (Head of the Charles Regatta) volunteers with sponsored jackets (windbreakers) and is using its Newbury St. location to promote its sponsorship. The company will change the window display to reflect a rowing theme and is holding a private event and fashion show at the store the week of the Regatta."

Check out the video below in activation of the deal.