Bud Light Official NFL Sponsor in '11
Anheuser-Busch's flagship brand Bud Light will be the official beer sponsor of the National Football League, edging out rival MillerCoors, which said Tuesday it wouldn't renew its deal.
Anheuser-Busch's six-year deal, which begins in the 2011 season, is worth more than $1 billion, a person close to the league said Tuesday.
