Jun 04, 2010 at 01:39 PM
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Campbell's Renews NFL Sponsorship

Campbell Soup Company has renewed its sponsorship of the National Football League for three additional years. The agreement names the Chunky brand the "Official Soup Sponsor of the NFL" and the "Official Chili Sponsor of the NFL" for the 2010, 2011 and 2012 football seasons. Financial terms were not disclosed.

Campbell's Chunky soup has been an official sponsor of the NFL since 1997 and the NFL has been prominently featured in Chunky soup advertising for many years.

Michael Barkley, Campbell's Vice President -- Ready to Serve Soups, said, "We are excited to renew a sponsorship that has been effective for the Chunky brand for more than a decade. The NFL has been wonderfully supportive in the past and as we go forward, we are confident that our relationship with the NFL will continue to help us position the Chunky brand as a hearty and nutritious meal-time option. The NFL will be an important component in our marketing plans next season."