Nov 23, 2010 at 02:24 PM
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Canon USA Extends Islanders, Rangers Agreements

Canon U.S.A. has signed a pair of sponsorship extensions with the New York Islanders and Rangers, both for an additional two years.

"As a Long Island based company, we are proud to extend our relationship with the New York Islanders and continue building strong roots in the Long Island community," commented Bunji Yano, senior director and general manager, Corporate Communications, Canon U.S.A.

As part of the new agreement with the Islanders, the Canon brand will be prominently displayed via an in-ice logo near center ice and exclusive logo placement behind both the home and visitor benches. The Canon brand will also be promoted through the team's "Fan Cam" and Fan Photo Program during all regular season home games. Meanwhile, over at MSG, the Canon logo will be displayed on dasherboards during all Rangers regular season and playoff home games and Canon will present a 30-second feature titled "A Moment in Rangers History" on the scoreboard during 21 regular season home games.

"In today's competitive business landscape, it is critical to have strategic sponsorships and alliances where our Company's brand is highly visible to key market segments," said Bunji Yano, senior director and general manager, Corporate Communications, Canon U.S.A. "Over the years, Canon has enjoyed wonderful relationships with MSG and we feel it has helped heighten the value and visibility of the Canon brand."

"As the Rangers mark their 85th Anniversary season, we are proud to also celebrate the extension of our partnership with Canon, one of the team's longest standing partners," said Greg Elliott, senior vice president of marketing partnerships, MSG Sports. "We look forward to showcasing Canon's broad array of industry leading products to our loyal and passionate Rangers fans."

"Having a business partner like Canon is immeasurable in the sports world," said Justin Johnson, Islanders senior vice president of Corporate Partnerships. "A partnership between two powerful organizations like the Islanders and Canon strengthens both brands immensely and we're thrilled to continue this great, long-running deal."