Carl Edwards Honors AFLAC Policyholder Injured in 'Dega Crash
Aflac, NASCAR driver Carl Edwards and the No. 99 Aflac Roush-Fenway team are honoring inspirational Aflac policyholders in a new program called Crew of Courage. Policyholders who overcome illnesses, accidents and injuries and have inspirational stories to tell will have the chance to be honored and win VIP at-track experiences.
"I've had an opportunity to meet Aflac policyholders firsthand and hear their amazing stories of personal triumph," said Edwards. "These inspirational people deserve to be recognized and honored, which is why we are launching Aflac's Crew of Courage."
This weekend at Talladega Superspeedway, Aflac and Edwards will officially launch the Crew of Courage, a season-long campaign spotlighting these stories. NASCAR's 2010 return to Talladega marks the anniversary of Edwards' last-lap, airborne crash, in which one of the fans injured while watching from the stands was a person insured by Aflac. This fan will be honored as the inaugural member in the Aflac Crew of Courage, with a VIP at-track experience.
"Aflac policyholders often share their stories with us and thank us helping them through life's difficult situations," said Danny Fleishman, vice president of sponsorships and emerging markets at Aflac. "Good words inspire grand celebrations, so we knew we had to celebrate their spirit and enthusiasm for our brand."
In select race markets this season, Aflac Racing and Edwards will host an Aflac policyholder as a member of the Crew and give him or her a VIP experience at his or her local track. Selected Crew of Courage members will share one-on-one time with Edwards and receive access to the garage and pit areas, as well as tickets to the race. Each Crew member will ride with Edwards throughout the season through a special sticker that will bear his or her name on Edwards' racing helmet.
Aflac policyholders are invited to join the online Crew of Courage at www.aflacracing.com where they can submit a video of their own personal triumph -- with the possibility of being selected for a future at-track experience.
The 2010 race markets include Talladega, Ala.; Dover, Del.; Indianapolis; Brooklyn, Mich.; Loudon, N.H.; Kansas City; Charlotte, N.C. and Homestead-Miami.
