Carlsberg Sponsors UK Soccer Match in Chinese
When English football team, Liverpool, sports Carlsberg's name on their shirts this weekend against Chelsea, fans may have a tough time reading it.
The Danish brewers' name will be displayed in Chinese on Liverpool's jerseys. The marketing ploy is aimed at building the beer's brand awareness within Asia and as acknowledgement of Liverpool being the only UK city to be exhibiting at the World Expo in Shanghai later this year
