Chanel Turns Paris Fashion Week Into A Giant Supermarket

The ironic thing about Chanel's recent Paris Fashion Week show, one of the most anticipated each spring, was that despite being surrounded by laundry detergent, brooms and bottled water, there was no sponsorship at all. That's because thousands of run-of-the-mill supermarket products were re-branded under the Chanel Shopping Centre brand. How commercially un-commercial!