Check Out Burt's Bees' Before & After Billboard

It's not always easy to come up with a clever way to talk about dry and flaky skin. So to show the hydrating effects of its new Intense Hydration face care line, Burt's Bees and its ad agency, Baldwin&, created a unique "Before & After" billboard constructed entirely of coupons. When the coupons, meant to resemble dry and flaky skin, were peeled away, a lady with much smoother skin was revealed. Check out the time lapse video below to see the transformation.

Via MediaPost

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