Jan 16, 2012 at 02:36 PM
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Check Out How Heineken Uses QR Codes To Connect Music Fans

QR codes offer marketers all kinds of wacky possibilities (for evidence of that, see here and here). Our latest thought-starter comes from Poland. Check out this video case study detailing how Heineken used QR codes to activate its Heineken Open'er Festival sponsorship. Hat tip to the Digital Buzz Blog for bringing this to our attention.