Check Out The VW 'Pin It to Win It' Promotion That Uses Google Street View

Have you considered using Google Street View in a marketing activation? Volkswagen, with an assist from Ogilvy, recently did and here's what happened. Volkswagen's Street Quest is a Facebook challenge to find and 'Pin' as many Volkswagens on South African roads as possible, using Google's Street View application. Check out the clever campaign in the video below.

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