Nov 11, 2010 at 01:31 PM
written by Jon Hilkevitch, Chicago Tribune

Chicago Transit Authority to Sell Naming Rights to Stations, Routes

CTA President Richard Rodriguez announced Wednesday that the perennially underfunded transit agency will go out for bids soon to sell naming rights to just about anything it owns and for which others are willing to pay big money in exchange for the public exposure.

That includes rail lines and stations, bus routes, retail concessions, and special events. Even the venerable CTA logo will be on the auction block, Rodriguez said.