Chip Maker Pays $25 Million To Put Logo "Inside" Jersey

California-based chip maker, Intel, is taking its 'Intel Inside' advertising campaign to a whole new level with the company's new $25 million sponsorship of FC Barcelona. Defying conventional sponsorship wisdom, Intel will reportedly pay $5 million per year for 5 years to place its logo INSIDE the jersey of the popular spanish football club. The collaboration will also see the tech giant provide Barça players and coaches with the latest 2 in 1 Intel based devices, while working with the team to implement technologies that improve research, training and performance.

Check out yesterday's announcement below...