Cirque Signs Infiniti As Global Auto Partner

Infiniti has expanded its sponsorship with Montreal-based Cirque du Soleil, to become the organization's Exclusive Global Automotive Partner. Financial terms of the new deal were not disclosed.

"Our new sponsorship with Cirque du Soleil will show that Infiniti is much more than exciting machines that move you from one place to another. Infiniti has an emotional, inspirational appeal, offering a very personal style of modern luxury and respectful treatment for the world's most discerning luxury customers," said Toru Saito, corporate vice president, Global Infiniti Business Unit.

Expanding on previous Infiniti / Cirque du Soleil sponsorships in Canada, Russia, Korea and the Middle East, the new global partnership gives Infiniti brand exposure through 180 Big Top and Arena touring show markets in the U.S., Canada, Western Europe and Russia – as well as three theatrical shows in New York City, Chicago and Los Angeles. Combined, these shows will reach over 5.4 million attendees.

"The partnership between Cirque du Soleil and Infiniti is a natural fit for these two perfectly aligned brands as both embody Inspired Performance," said Jon Brancheau, director global marketing, Global Infiniti Business Unit. "At Infiniti, our intention is to move people emotionally as well as physically. We believe that this partnership will personify our brand's desire to invoke graceful strength, vibrancy, craftsmanship and exhilaration in everyone."

Lincoln, Audi, and BMW, among others, have sponsored Cirque tours in the past. The new exclusive partnership will begin with shows in Portland, New York and Montreal this April. Infiniti joins American Express, CGI, Sun Life Financial and W Hotels as official sponsors.