Apr 01, 2010 at 02:19 PM
written by

Cisco's TelePresence Opens Up New Content, Sponsorship Possibilities

In early March, Cisco and MSNBC brokered a new sponsorship arrangement that integrates the company's TelePresence product into the network's popular Rachel Maddow show for live remote interviews.

Cisco, which over the past couple of years has shown a ravenous appetite for product integration deals that feature TelePresence in everything from gaming to movies, is also receiving traditional online and broadcast advertising inventory as part of the MSNBC deal. Beet.TV reports that other partnerships will be announced soon and with Cisco looking to get the word out about more affordable product lines within its TelePresence portfolio, sports and entertainment properties, and their associated media elements, could provide another venue to demonstrate its virtues.

Check out what Cisco's VP & GM of the TelePresence product line, Charles Stucki, had to say about the MSNBC/Maddow tie-in in this interview with Beet.TV.