Mar 10, 2011 at 08:37 PM
written by

Citi Named Official Bank of the USOC

Citi has become the official bank of the 2012 U.S. Olympic and Paralympic Teams and the U.S. Olympic Committee. Citi’s sponsorship agreement was signed with the USOC and NBC, the official U.S. broadcaster of the Olympic Games. Deal terms have not been released, but Sports Business Daily quotes sources that say the deal is valued at $30 million.

“Supporting the Olympic and Paralympic dreams of America's athletes is one way we can show appreciation for the support of the American people," said Citi CEO Vikram Pandit. “The Olympic Games are more than just sporting events. They are one of the world's premier venues for showcasing excellence and dedication, two of the values that guide us every day. We look forward to sharing the excitement and competitive spirit of the London Games with our clients, colleagues and community partners across the country.”

“On behalf of the U.S. Olympic Committee, we are proud to welcome Citi into our dedicated family of corporate partners,” said USOC CEO Scott Blackmun. “It is the support of sponsors like Citi that enables America’s athletes to pursue their Olympic and Paralympic dreams, and to inspire our country through their journeys of hard work and perseverance. We thank Citi for helping our athletes compete on the global stage of the Olympic and Paralympic Games.”

As America’s global bank for nearly 200 years, Citi’s mission of helping individuals, businesses, institutions and nations succeed in the global marketplace complements the USOC’s mission of supporting U.S. Olympic and Paralympic athletes in achieving sustained competitive excellence and thereby inspiring all Americans.

Citi’s agreement includes television and digital advertising, events and promotional opportunities.