Coca-Cola Pops the Top on Hollywood Parade
Coca-Cola today announced it would be the presenting sponsor of this year's Hollywood Christmas Parade, the first time in its 82 year history that it will be nationally televised in a two-hour special. The event will be co-sponsored by City of Los Angeles and Associated Television International.
From AdWeek:
Coke regularly amps up its marketing during the fourth quarter. Its animated polar bear and Haddon Sundblom Santa Claus advertisements are staples of the holiday season. The company said in a statement that Hollywood Christmas Parade sponsorship is one of many local, charitable initiatives it would participate in during the holiday season.
