Comic Book Characters Suit Up For USA Luge

New York-based Valiant Comics will serve as a sponsor of the USA Luge team in preparation for the 2014 Olympics. In exchange, the team will be sporting a uniform inspired from the X-O Manowar comic book series. Here's USA Luge's marketing director, Gordy Sheer, talking about the low six-figure deal with the Wall Street Journal.

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