Oct 11, 2010 at 04:06 PM
written by Claire Atkinson, New York Post

Cowell may can Coke for Pepsi sponsorship

Simon Cowell might be sitting in front of a Pepsi cup next fall when Fox debuts his new talent contest, "X Factor."

The beverage giant is in talks to become a sponsor of the show, fronted by Cowell, the former "American Idol" judge, sources tell The Post.


photo credit